I listened to a podcast episode of the digital agency show with CEO of the digital marketer. Part of that conversation was around the idea of strategically tackling side projects. Not only shiny objects, but products or service offerings that could live in synergy with the rest of the business – and potentially be brought to light with the talent and resources already under management.
You hear it everywhere you go – especially in the agency world. Shooting for 7-figures (of revenue) as if that number is going to mean something magical or special or you’re going to wake up at year end, or month end and feel something different inside that you didn’t before.
Just grind it out. Hustle and you will succeed eventually. But do we ever stop to consider the cost. If not the cost to our sanity, family life, and pocket book, what about the opportunity cost of working a job or running with something else?
I had this thought when I was walking into the house the other morning. I was about to walk up the steps when I noticed a banana peel was sitting beside the green bin – my son is kind enough to empty our green bin on the way out to the bus stop in the morning. This banana peel was likely a casualty of a combination of the quick run and dump and the fact that the top of our…