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The TLD debate: .com vs .ca
Since I’ve started taking an interest and consulting in the internet marketing and search engine optimization industry a common question I’m asked is whether to purchase a .ca or a .com domain name for a business. No doubt that the choice you make with your domain name is important for marketing your business online. When it [...]
Continue reading...Are you a designer?
28. October 2008
I’ve been running with a concept called iBranded – an idea inspired by my previous post coupled with discussions with my brother. The idea and a pitch will be put up on my Current Projects page this evening. However, iBranded needs an identity. It needs a logo and an image. This post is looking for just that. [...]
Continue reading...Tap the Talent
30. September 2008
This Monday, I had the opportunity to participate in the Tap the Talent event at Dalhousie. It’s an event that’s put on by the management career services and this year had a great turn out of BMGMT, MBA, and BCOMM students. The day started early with a 5 minute presentation by each of the 10 employers [...]
Continue reading...McCain’s deep and delicious
16. September 2008
Thought I’d fire up a fantastic commercial that I’ve been trying to find on youtube for a while. Needless to say my latest search turned up what I was looking for. While we’re watching McCain commercials, lets travel back to 1997 with one of their first commercials for this ever so lovely cake. Since I’m back in [...]
Continue reading...Yahoo Woes
26. June 2008
I know I’m late blogging about this issue but better late than never I guess. I’m sure most of you have heard the news about Microsoft’s now withdrawn offer to purchase Yahoo. It was an ongoing adventure over the past year and a half. In May of 2008, Microsoft put in a formal bid to purchase [...]
Continue reading...Heinz pulls commercial
24. June 2008
Heinz decided to pull a commercial for their Deli Mayo after receiving about 200 complaints in less than a week: The complaints stated that the commercial was “offensive” and “inappropriate to see two men kissing”. Wake up! I’m pretty sure that even in the UK, same-sex relationship exist. To be deemed “inappropriate” seems a little [...]
Continue reading...Best commercials ever
19. March 2008
Being a marketing major I tend to spend a lot of my time analyzing commercials and other forms of advertisements whether it be for class or just because I can’t watch one without running through the check-list that is now embedded in my mind. I’ve likely studied over a hundred great ads for class but thought [...]
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14. January 2009
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